With the world moving towards digitalization, the need to potentially ace the competition has increased tremendously. Almost every other industry is now trying to step into the digital marketing space to grow the business. For this, enterprises work around several campaigns and models like running ads, shooting email campaigns or generating content that is SEO friendly.

All such projects can be efficiently conducted and tracked if one knows the basics of using google analytics. Google Analytics is a potent and helpful tool that helps people track and progress with their digital marketing strategies to ensure the best results for their efforts. Thus, to help you get a hold of it, here are a few tips to help you effectively use Google Analytics to collect data.

Plan about what you are measuring and why

One commonly made error while navigating through google analytics is losing track of the actual goal. Since the tool generates data and reports for many aspects, one can quickly get excited over knowing the other things that might be less relevant to the subject matter.

Thus, one should always start with a clear goal about what you are measuring and focus on the most relevant Key Performance Indicators (KPIs) to get the best results.

Track your conversion data for the goals set

To collect and use the data most effectively, you must always ensure that your account is configured. Post the configuration; you can track your conversions to ensure you follow the right strategy. Irrespective of what the objective of running the campaign is, the ultimate goal should be getting maximum conversions.

In case you have multiple goals, assigning a monetary value to each goal can be more impactful in generating the desired results. For example, it lets the user track the performance regarding the goals for more significant impact and closer to the desired conversion goals for the business revenue.

Setup the google analytics effectively.

Once you have sorted the basics out, your next goal should be configuring the google account to other additional tools and instruments that help efficiently analyze the traffic and data. Here’s a small checklist of tools you can configure for better results.

  1. Analytics for E-commerce
  2. Tracking the search on the website
  3. Tracking the keywords data
  4. Tracking the site speed
  5. Configuring the Adwords account
  6. Linking the AdSense account
  7. Generating Interest and demographic data

Make custom dashboards and reports.

With google analytics, you can work efficiently on any project by creating specific dashboards to access the essential data. Although it might be time-consuming for the first go, the investment of time will be worth the effort. For example, while creating the dashboard, one must focus only on the KPIs most relevant to the business goals with limited metrics.

Additionally, google analytics also has software that has ready-to-edit dashboard templates if you feel like creating one can be a lot of hassle. To cut down the trouble, you must consider onboarding experts like Websrefresh. They take over all the work around google analytics.

Use primary and secondary dimensions.

If you are a user of Google Analytics, you can generate multiple metrics reports about various dimensions. Google Analytics also allows its users to change the primary dimensions of the report if they wish to dig deeper into your campaign numbers.

In some reports, you can also add a lot of secondary dimensions to the primary ones, which means you can generate more details about the first few dimensions selected. Applying these secondary dimensions allows customizing the report to the extent that you can cross-refer your data with various data points.

Create segments to monitor the strategies

Creating segments in google analytics helps you view the traffic based on the particular criteria and compare the website’s overall performance concerning that ‘particular segment.’ Details can be created for any and every report generated through Google analytics. It can be based on dimensions, visit dates, locations, or other metrics. It means that you are creating specified reports within a report by segmenting.

Review the reports regularly

Irrespective of how specific you are with creating your customized reports with multiple dimensions, you will only be able to get the desired results if you regularly track them.

You must monitor the KPIs at least once or twice a week and an overall review of the campaign once a month.

Another way to get excellent results from any strategic change is to do a website review right after any significant update to ensure that the difference is not negatively impacting the performance.

Although all of it may sound super easy, you might feel slightly confused or worked up while doing it as it involves many technicalities. To ease the process, you should get in touch with industry experts like Websrefresh , which help businesses with their website and digital marketing requirements. So book a call today to know more!

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