Since people have realized how comfortable life can get, by booking their travel and itineraries for each trip online, the hassles of leaning on a known opinion or a travel agent have reduced significantly. But this comes with an opportunity and a task that can be aced if done correctly—confused much? Let us simplify this for you.
The online revolution has created a golden opportunity for the hospitality industry to convert as many guests as possible and boost their revenue like never before. But since this applies to all the hotels equally, the race becomes tougher to sustain and win. With increasing awareness and reachability, the clients seek the primary website and compare multiple things before they invest their most enriching travel time with your hotel.
To convert this challenge into an opportunity, hoteliers should not just focus on building a fancy website design or having better packages than others but also mindfully invest in the SEO service that will work wonders for you. And if this feels too much time-consuming or confusing, onboard experts like Websrefresh, who can take care of A-to-Z services for your hotel business.
To state the simplest explanation, SEO, i.e., Search engine optimization service, is nothing but a long-term investment for your business that will never stop getting you results. However, SEO as a service means having your website designed with keywords that will ensure that it will pop on the first page of Google or any other search engine once the potential guests enter a keyword relevant to your hotel.
The higher it appears; the more are the odds of them clicking on it and at least browsing through your hotel website and knowing the services they can get there.
Every hotelier would very well relate how important it is to beat the cutthroat competition in recent times in the hospitality industry. Traditionally, hotels invested a considerably large sum of money in marketing through either Ads or billboards, etc., which was burning a hole in the pocket to make good revenue numbers.
However, if hotels leverage the SEO option and invest a good amount of money by onboarding an expert, then the results they can get are way better.
SEO service has more than just a few ways reasons; it creates a significant boost in the revenue numbers for the hotel. First, this strategy might not give you results right away, but you can get results better than any other client acquisition strategy through consistent efforts.
Let's find out how -
1. Escalation of Website traffic.
No matter what review the customer has provided for the hotel, always start by politely addressing them by their name and say a thank you foremost to show that you care for their feedback and their time to write for it.
You tend to become a visitor on that web page every time you do that. However, an increased number of visitors eventually shoot up the website traffic, increasing the odds of performing even better on Search Engine.
2. Brand awareness.
Just think about the odds of the brand awareness being spread if it appears on page 7 of the search engine and has two conversions than appearing on page 2 and having both traffic and conversions. Consumer Psychology has familiarity as a significant factor that affects the decision-making process. And for guests to choose your hotel and trust it more, the hotel's brand awareness can be created through SEO.
3. Save on other marketing.
One of the most significant impacts of SEO has been the advantage to hoteliers to save on other ways of marketing to get the clients and still make a good revenue each year. It is more like a one-time investment that can get you more results even when no extra money is spent.
4. Target audience.
One of the benefits of SEO to the hotel business is that it can accurately target the perfect audience you are looking for, which is otherwise a tricky thing in any other marketing tactic.
5. You can restructure your SEO strategy by tracking CTR and Keyword ranks.
SEO can be a beneficial marketing tactic used in the hotel business. It gives you the leverage to alter or edit the strategy by tracking the performance by CTE, i.e., Click-through rate, or by checking the keyword ranks from time to time.