Recall the time you went to a doctor because of some issue and think of the first thing the doctor did to you. Instead of starting a surgery, he would have first gathered all the information about your case and sent you to get some reports done.

The same is the case with Digital Marketers. They conduct a website audit before actually strategizing the steps to make your website grow and get you your desired results that lead to skyrocketing the revenue in your business.

So, what exactly is a Website Audit?

The comprehensive website audit mainly consists of analyzing the data for gaps that can fill for better performance, areas of errors, and a comparison with the other businesses in the niche to drive and convert their audience to your website.

Website Audits are mainly of multiple types like

1. Overall Website Audit

2. Technical Website Audit

3. Technical Website Audit

4. SEO Audit

5. Website Content Audit

6. Link Conversion website audit

7. Site Health Audit

These audits are done with a specific purpose by the experts to help the website perform better and get the required results. The audit is carried out in multiple facets, and the ones that are the major ones cover the aspects mentioned below:

An audit that keeps site health in check

By Site health audit, we mean keeping the aspects in check that includes the overall workability of the website. All types of errors popping up are first assessed in this type. Here, the page links, the pace of loading, the errors, and the URL structure are adequately evaluated. Finally, a report is made about the changes to keep the site active and user-friendly in the maximum possible ways.

Audit for the Technical aspect

During this type of audit, the technical aspects of the website are mainly assessed; this particularly includes checking if the website is indexable enough for search engine optimization. It specifically means the website's access to the search engines to let the crawler surf and download the content on the website.

The crawlable is also the aspect that gets covered under this that ensures that the crawler (i.e., bots of the search engines) can access the website and rank the relevant pages based on the content.

Website Security Audit:

The audit also covers the facet of ensuring to check the website's security. It mainly includes the code analysis, logic error testing and inspecting the extensions and themes of the website. The simplest way to ensure they have the security of your website is by having an HTTPS (Hypertext transfer protocol system) that checks the data and helps in ranking on the Search engine.

Keyword performance Audit

The keyword is one of the most crucial aspects that affect your website's performance and ranking on the search engine. Thus, the performance or digital marketer will first look for your website's current numbers. They will then hop on to looking for keywords that match your niche and content and have a maximum search volume so that the odds of your website ranking can improve significantly.

Audit for Conversion

Sometimes even though you might have everything else in place, there still might occur that you are not getting enough conversions as you expected, which was, however, the main motto to invest in all of it.

So, getting the conversion audit done can help you figure out the loopholes and can help you know if you can work better with the Call to Actions (CTAs) of your website copies or change the lead form to convert or reconsider the checkout flow.

Competitor analysis Audit

The competitor analysis audit can be proved one of the most significant and beneficial audits for your business revenue. You get to know the in-depth details about your competitor's performance during this. Once you know the loopholes in your website and your competitors' strengths, then the odds of tapping the market and nailing the process increase 10x.

All of these can be done a lot more efficiently when you have an expert on boarded with you like Websrefresh, who provides SEO Marketingand Website audit services for Hotels. They give you enough data to nail the search engine ranking and improve the website's user interface and help you with legit solutions that get you your desired conversion rates and guests that will increase your revenue exponentially!

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