In any business environment it helps to understand what your customer wants and who they are, but in the hotel industry it is absolutely essential. The type of customer who uses your hotel defines the facilities you provide and the type of business you offer.
For instance, are you used mostly by business types on overnight stays? Or are you primarily a holiday destination, used by families on annual vacations? Either way, you need to make sure that your hotel website is geared towards the type of business that makes up the greater part of your custom.
To this end, it pays to look at how other hotels in the same position project their websites, and take cues from professional website designers who understand the industry. There is much to be said for incorporating mobile-friendly functions and design into a hotel website