There are two schools of thought where customer feedback on hotel websites is concerned: one is that having customers give their thoughts is an open way of reviewing your service, the other is that only those who have a negative experience will leave a comment.
The latter thought is, to some extent, true: after all, your customers expect good service, facilities and food, so why should you expect them to write that they found everything satisfactory when, in fact, that is exactly what they should expect? This is the reason why negative reviews are more commonplace than positive, and it is something worth considering.
For a hotel there is little more helpful than a wealth of positive reviews from customers, and while