Here’s a scenario: you have a hotel website, it’s pretty and gives a good account of your facilities, but you are simply not getting the hits you expected. You’re not alone: this happens to many hoteliers who have been told that all they need is an attractive, up to the date site that looks good. This is a common mistake, and it overlooks one of the most vital of all considerations: the importance of search engines, especially Google. There is absolutely no doubt that Goo0gle is the modern King of market leaders, and in terms of search engines, nothing comes remotely close. So, what do you do?
Getting Google on Board
Search engine optimization (SEO) is not a dark art, but there are tricks of the trade that are worth taking advantage of. The problem is that Google tends to move the goalposts on a regular basis, making it difficult for the uninitiated to get the best results. This is why many hoteliers allocate a part of their marketing budget to getting the right SEO results, and to having their websites refreshed and rejuvenated on a regular basis. The benefits are many-fold, and you will see the results in no time at all if you follow the right methods.
The Value of the First Few Pages
Think about what you do when you use a search engine: how often do you read past the businesses listed on the front page, let alone those beyond them? The chances are you don’t, yet you could be missing out on the best deals, albeit those with poorly optimized websites who – like you – are wondering why they don’t get the hits. Think of it this way: if you were placing an advert in the press you would put in the right place – likewise, you want your website at the top of the list.